THE COCOON ™: ::The Content Strategy::Bieber and Blog::
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22 October 2011

::The Content Strategy::Bieber and Blog::

Justin Bieber is currently one of the biggest pop stars in the world, but the question is, how did he get so big, so quickly? I'm not a Die-Hard-Fan of JB (James Bond? Jason Bourne? or Justin Bieber?) Read it, understand and my suggestion, try to apply it in the term of blogging. Make the different.

Fellow musician and singer Usher had a big part in making this happen by signing Bieber to his label, but other influences played just as big a part in helping him explode onto the scene.Sometimes, good things come from the other side of view. Adapt the implement to the blogging. That is my point of view.

One of those influences is Disney; Radio Disney to be exact.
I’d like to reveal to you the impressive content strategy that Disney used to help make Justin Bieber famous and dominate the pre-teen music niche.

As you review the steps that Disney implemented, you will see that you can duplicate the principles to propel your own content channels and content marketing efforts to new levels.

A need for kid-friendly music content( A need for user-friendly content)
You might not realize this but before 1996 there were no music stations aimed at younger kids. This created a huge problem for parents who wanted to find something appropriate to listen to when driving with their kids. What is our aim in blogging? My aim just wanna share anything i know or did you have a same life just like me?

The only real choices parents had were:
Listening to the music radio stations, they normally listened to and hoping their kids didn't pick up on any inappropriate content or lyrics.
Listening to the same kids’ CDs over and over. (Warning: Barney can make you go insane if you overdose on his music.)
There wasn’t really a middle option. But in 1996, Disney did something ingenious: They created a channel to distribute a type of content (music) designed to appeal to both kids and families. The channel they created was an AM station called, “Radio Disney.”  At first, the channel just played old, “clean” songs from groups like NSYNC, The Backstreet Boys, The Spice Girls. But a few years later, Disney began launching its own roster of music artists.

As a result, its content channel became so popular and powerful that the company gained four marketing advantages:

Disney could promote its other content channels and experience providers for little to no cost (i.e., The Disney Channel, Disney’s movies, and its theme parks).
The company was able to create its own stars in this niche and propel artists from other labels into stardom. The Jonas Brothers, Miley Cyrus, the High School Musical stars, and even Justin Bieber all owe much of their fame and status to Radio Disney.
This content became so popular and desired that other channels began programming their stations with Radio Disney’s music (for example, I heard a Miley Cyrus song as background track on an American Idol audition episode).

Other businesses are now paying Disney to promote/ advertise their own products or services to the massive audience that Radio Disney has gathered.
Now, obviously, not everyone can leverage its content in the same way as Disney has. But you can do something similar in a small niche or sub-niche. You just need to use the right strategy to build a content channel that works for you and your audience or readers.

FootNote ~ Conclusion? Think outside of the box. The way we used to write and blog about will change the view of viewer perspective. Where to start? Just Check your older post then compare it with how you write it today. Change or still the same?

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DON'T LET THE NOISE OF OTHER OPINIONS DROWN OUT YOUR OWN INNER VOICE AND MOST IMPORTANTLY, HAVE THE COURAGE TO FOLLOW YOUR HEART AND INTUITION ™

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