The advertisements, which began airing on Monday at the start of Ramadan, depicted an ethnic Chinese girl, dressed in a tight and sleeveless dress, talking loudly and eating in public.
They ended with a message urging viewers to refrain from such behaviour, considered inappropriate during Ramadan.
The private station that aired the commercials, 8TV, pulled them on Tuesday after its Facebook page was flooded with angry comments denouncing the advertisements as racist.
"Ok guys. We're pulling out the ads. Thank you very much for your concern," 8TV chief executive Ahmad Izham Omar said on a message on microblogging site Twitter late on Tuesday.
Religion and language are sensitive issues in Malaysia, a multiracial society that experienced deadly race riots in 1969.
About 60 percent of Malaysia's 28 million people are Muslim Malays, who live alongside large ethnic Chinese and Indian communities that complain the country is being "Islamised".
this remind me about the last year Hari Raya ads which they said most-a-like a Christmas and not symbolize the Islamic. Issue and more issue right? i think i don't seen it in television or late to watch the ads.
The grass is always green on the other side. I think most country are racist in general, those who went abroad and study should know this very well.
Ever being shouted at? Like ‘Go back to your country’ or ‘Stupid Asian’. In Malaysia, racism is more in politics, ignore politics and you ignore racism. However, in a whiteman’s country, racism is on a peer to peer level, which is something personal.Attitudes take generations to change. Just because you can find a racist in a country doesn’t mean it’s a racist country.
FootNote ~ My neighbor also are racist, can i complain that too or should i shut the fuck up? you tell me .